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Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.

The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling’s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe.

The creative shows miniature figurines enjoying the Jubilee celebrations.

The work will run from 14 May until 17 June. It was created by Mark Campion and Adam Collins. The photographer was Johanna Parkin.