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We love this Saatchi & Saatchi spot. Our laughter at the TV screen equally matching the stony silence of the audience watching the "nativity play" in the local theatre. It's another carefully taken step along the road that has revitalised a brand and has skillfully managed not to throw out the baby with the bathwater by hanging on to the tagline delivered deadpan by the vicar, who when asked if Mr Kipling has delivered a baby before says: "No, but he does make exceedingly good cakes." Duration: 030 seconds Description: Clip of Mr Kipling's 'realist' updating of the Nativity play to a Holby City type childbirth scene. Endline: