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Mr Kipling's new outdoor campaign, created by JWT London, features two new Christmas products, Mince Pies with Brandy Sauce, and Black Forest Whirls, as well as classics such as Christmas Cake Slices and Frosty Fancies.

Launching on 10th December and running for two weeks, the work shows miniature figurines in Christmas settings. The campaign is made up of four executions; ‘Salvation Army’, ‘Christmas Trees’, ‘Ice Skating’ and ‘Snowball Fight’.