The ‘Humourous Opportunity for Nutty Comedy’ (HONC) activation will be going on tour for the next seven days. It launched in Birmingham’s Bull Ring shopping centre yesterday (25 August), and over the coming days will visit Cabot Circus in Bristol, Uxbridge, Croydon, Westfield White City shopping centre in west London, Bluewater shopping centre in Kent and Watford.
Motion has created a pop-up park scene, featuring fake shrubbery, flower beds and trees, where members of the public will be invited to tell their best joke in a dedicated photobooth. The best joke of the day will win £250.
Alex Kopfli, planning director at Motion Experiential, told Event the experiential activation forms part of a wider marketing campaign. "It will complement out-of-home and TV advertising, as well as digital, to promote Mr Tom's products."
Online users are being encouraged to get involved with the campaign by uploading their own joke to be in with a chance of winning £2,500.
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