The vision for the event was unveiled yesterday (16 March) by run organisers Nova International. Morrisons was named as the in January.
There will also be a 2K family run, which is open to runners of all abilities aged 5 years and upwards. A new element to the 2015 Great Run Series is the Morrisons Great Marathon Team Relay event, which is also set to start and finish inside the Stadium.
Each person in a team of four will complete a 10.54K distance, passing a special sash at the end of each section to their team as they cross the finish line. The team’s combined distance will be equal to a marathon.
Nova International chairman Brendan Foster said: "We’re working in partnership with Newham to make the Morrisons Great Newham London Run, the biggest running event in Britain. Our aim is to build to 60,000 people taking part every year within five years."
The Great North Run is currently the biggest annual running event in Britain with 57,000 participants. The London Marathon and Great Manchester Run have approximately 40,000 runners taking part.
Foster said: "It took us 30 years to reach 50,000 participants at the Great North Run. We are now aiming to create Britain’s biggest annual running event. It will be spectacular to see 60,000 people running around Queen Elizabeth Olympic Park and crossing the line in the Stadium."
The London Borough of Newham has invested £45 million in the former Olympic Stadium and South Park, and the Morrisons Great Newham London Run represents one of Newham’s ten Community days with exclusive access to the stadium.
Sir Robin Wales said: "The Great Newham London Run will be the first event to be held in the Stadium since the transformation works began. It will provide a great opportunity for our residents, runners and visitors to see how Queen Elizabeth Olympic Park and the Stadium have developed. We want our residents to feel the same excitement crossing the same finishing line as the Olympians and Paralympians who truly inspired a generation. We invested in the Stadium to ensure a fitting sporting, employment and community legacy for our residents and London and this event is helping to deliver that legacy."
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