Moonfruit Twitter promotion proves a massive success

LONDON - Moonfruit, the web design software company, has found itself one of the most tweeted about subjects in the world as word spread of its Twitter-based MacBook Pro giveaway.

over the next 10 days, to mark its 10th year of operation.

To enter, people have to -- an algorithm will randomly choose a winner.

The first computer has just been given away to a London-based twitterer, , and now thousands more are tweeting the required term in a bid to win the next one.

People are invited to tweet the term as many times as possible, leading to #moonfruit becoming a trending topic.

These appear on the front of the Twitter site and encourage thousands more users to click and see what it is that everyone is talking about on the site.

Moonfruit makes software that lets people build websites without having any design or web building experience.

Joe White, managing director, Moonfruit, said: "We've been overwhelmed by the response to the campaign which has reached 2.5% of all twitter traffic at the time of the 2nd winner. And we love how people are playing with the Moonfruit name and being really creative and funny. We're glad people are treating this with a sense of humour. It is our birthday after all."

In January this year, Lenovo (the brand formerly known as IBM) used Twitter to run a discount promotion giving people as much as £200 off a new laptop.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now