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Moneysupermarket.com launched idents for its sponsorship of Britain’s Got Talent featuring gymnasts and 2010 winners, Spelbound.

The idents created by Dare feature the performers climbing on each other to put the com next to Moneysupermarket at the top of the screen. Under the strapline, ‘a talent for saving you money’ one of the gymnasts is also seen diving into the rest of the 12 strong-hold group who are imitating the sea.

Richard Nott was the copywriter on the ad, while David Dearlove was the art director. The director is Michael Gracey through Partizan. Post-production is by MPC.