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The price-comparison website Moneysupermarket.com has unveiled the latest instalment of its "you’re so Moneysupermarket" campaign. The TV spot, created by Mother, is fronted by the actor James Lance, who introduces us to Bill – a punter who feels so good after saving money on his car insurance that he wants to run with wolves. However, since Bill lives in Croydon, he has to make do with cats instead. The work, which will be supported by radio, press and outdoor activity, was directed by Jeff Low through Biscuit Filmworks. Post-production was by The Mill, with audio post-production by Wave Studios. Media was handled by MediaCom.