MoneySuperMarket "Monster" by Engine

The money calm bull has found a worthy opponent in the latest leg of MoneySuperMarket's "Money calm" series.

The ad shows the bull as he faces off against a Godzilla-style monster in a car park. The brand mascot remains "as calm as caramel" as the 150ft beast smashes its car before sauntering into the distance.

The ad aired on TV yesterday and comes alongside digital activity. It was created by Charlie Gee and Tian Murphy, and directed by Diarmid Harrison-Murray through Untold Studios. Media is handled by MediaCom.

MoneySuperMarket kicked off its "Money calm" brand positioning in June last year.

Credits

Head of brand and brand communications
Brand manager
Agency
Chief creative officer
Chief strategy officer
Creative director
Creative team
Executive producer
Producer
Integrated project director
Senior strategist
Production
Production company
Executive producer
Producer
VFX studio
Creative director
Executive producer
Producer
Production assistant
Asset supervisor
Animation supervisor
Rigging supervisor
Editing company
Sound design
Audio house
Music production house and publisher
Media agency