The company will source locations for live events and manage all the logistics associated with them.
The trailers and structures arm of Mobile Productions will conduct refurbishments and maintenance to IM Group's trailer fleet, and will apply full branding wraps in line with brand guidelines.
Kenyon Neads, marketing director at IM Group said: "Mobile Promotions has logistics expertise from the trailer side of its business, which gives the event management team a greater strength as they have an integrated in-depth understanding of all processes."
Laura Adams, event co-ordinator of Mobile Promotions, added: "We are delighted to be growing our partnership with IM Group and managing activities through what looks set to be a busy year of events as there are a wealth of country shows that have the perfect audience demographic for the group’s marketing activity and vehicles."
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