Mixmag publisher buys clubbing site DontStayIn.com

LONDON - Development Hell, the publisher of Mixmag and The Word, has bought clubbing social networking website DontStayIn.com for an undisclosed sum.

Development Hell has acquired DontStayIn.com
Development Hell has acquired DontStayIn.com

, which launched in 2003, is active in the UK, USA, Spain, Ireland, Australia and France, attracting about one million unique users per month, with most aged between 18 and 24.

The site is used by clubbers to plan their nightlife. Users are sent weekly newsletters detailing events that are being held in their local area.

Development Hell said the site is already profitable, generating revenues from club promoters and club ticket sales, as well as from advertising and sponsorship packages.

Jerry Perkins, Development Hell managing director, said that, without community, magazines only tell half the story.

Development Hell was started in 2001 by Perkins and David Hepworth. In 2003 it launched The Word, the monthly which has been named Music Magazine of the Year for the past two years.

In 2006 the company bought Mixmag from Emap. A Brazilian edition of the magazine launches this summer.

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