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Starting in April, will unveil a newly designed website that will offer an interactive TV experience and CD quality audio streaming on a pay-per view basis.

Stuart Lewis-Smith, head of internet at Ministry of Sound, said the relaunch is necessary to accurately reflect the evolving nature of the company's brand. He said: "Video and audio content will be the core focus of the new site. Ministry of Sound Radio will become an interactive community experience where radio and live video webcasting are combined with chat rooms allowing listeners to interact with each other and the radio studio."

Ministry of Sound Radio broadcasts live, 24 hours a day from its studio in London. The site was the first to offer a legal music download service and now boasts a catalogue of more than 60,000 tracks.

The company is also launching MoS TV as a destination for all its online streaming video. Bespoke TV content will be shown along with music videos, club footage and interviews in a unique online TV player.

Visitors can go to the site and choose programmes to watch on demand. Some content will be free but some will require payment. Visitors will be able to use premium-rate SMS text messaging for pay-on-demand audio and video content.

The relaunch will feature big-name DJs such Seamus Haji, Terry Farley, Guy Ornadel, Olav Basoski, Ministry of Sound founder Justin Berkmann and Jazzy M. DJ Mixes already confirmed include heavyweights such as Danny Rampling, Jakatta, DJ Sammy, Sandy Rivera (Kings of Tomorrow), Dave Seaman, and World DJ of the Year, Tiesto.

As well as improving its content policy, Ministry of Sound has pledged to make the website more attractive to sponsors through higher levels of user interaction and more time spent on the site. The new site will give advertisers the opportunity for greater interaction with the users through unique and bespoke sponsorships.

The news came on the same day that James Palumbo, founder and chief executive of Ministry of Sound, announced he was stepping down from the role, to be replaced by Mark Rodol. Palumbo remains the company's biggest shareholder.

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