Miskin, a self-proclaimed "tennis junkie" who played competitively for Gloucestershire during the mid-1990s, has been tasked with "changing the culture of tennis to attract more players, particularly juniors, into the sport". She starts on March 1.
The LTA has identified two distinct means of achieving its policy objective of re-establishing Britain as a great tennis nation. First, it aims to draw more players into the sport, and then to increase skill levels to help them become better, more accomplished players. Miskin will work to achieve the first goal.
"It is a very broad-ranging role, which will involve liaison with the government, the All-England Club, and sponsors, as well as working with schools and clubs to make tennis become a 'hang-out' place again." She said tennis participation had stopped declining, but now needed to show a positive increase.
Miskin will work alongside the director of performance, a post currently held by Patrice Hagelauer, who is responsible for improving the accomplishments of players, and works closely with schools and coaches to increase skills. Hagelauer has been in the job for four years, but resigned a month ago and will leave in the spring. The LTA is seeking a replacement for him.
Miskin, who left the Ministry of Sound in November after eight months as chief executive of its media division, will report to the LTA's chief executive, John Crowther.
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