Credits
Creative director
Mini 'another day, another adventure' by WCRS
-
Advertiser
Mini -
Agency
WCRS -
Sector
Agencies and Automotive
As part of the Mini Coup茅 launch campaign, WCRS has created an outdoor campaign across a combination of large format, special builds and Transvision screens.
The car features in a series of everyday scenarios alongside stuck-on transfers of characters including cowboys and dinosaurs.
On selected sites over the course of two weeks, the characters will move, creating and evolving an adventure starring the Mini Coupé.
