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WCRS&Co has created TV idents to promote Mini's sponsorship of the new Jonathan Ross Show, starting on ITV this Saturday (3 September).

The idents promote the Mini Coupé and document a Coupé driver in a series of offbeat passenger encounters.

The work was created by Dave Cornmell and Jane Briers. It was directed by Pedro Romhanyi through Outsider. Post-production and audio was through Prime Focus.

Anna Kilmurray, the advertising and prospecting manager for Mini UK, said: "The Mini Coupé is a really exciting addition to the Mini range and the sponsorship of the highly anticipated Jonathan Ross Show is a great way for us to connect with our audience. We’ve created 26 different adventure edits to keep things surprising throughout the series."