Mini France 'Mini store' by DDB Paris

Mini France 'Mini store' by DDB Paris
Mini France 'Mini store' by DDB Paris

DDB Paris has transformed Mini cars into stores, complete with a salesman, brochures and opening hours, as part of a campaign in France to get more people to book a test drive.

The agency opened ten new "stores" in Paris and across France.

Credits

Executive creative director
Copywriter / art director
Managing director
Account director
Account executive
Agency producer
Director of partnerships
Production company
Director
Head of Mini France
Mini France marketing manager

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