Topic page for Mini at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Mini articles and analysis
In pictures: Goodwood Festival of Speed 2017
Goodwood Festival of Speed took place from 29 June to 2 July and featured activations from automotive brands such as
Behind the scenes: Mini's compact home at Milan's Salone del Mobil
Automotive brand Mini has built a resource-conscious living area for furniture fair, Salone del Mobil, which takes place in Milan
Mini to stage installation at Milan's Salone del Mobile
Mini is partnering with New York architects SO-IL for an installation focusing on resource-conscious urban living within a minimal physical
BMW and MINI appoint TRO for Goodwood Festival activations
Experiential agency TRO has been appointed by automotive brands BMW and Mini to deliver activations at Goodwood Festival of Speed
Purity eyes international expansion
Brand experience and staffing agency Purity has restructured its management team as it looks to grow on an international scale.
Mini appoints Vista to deliver retail roadshow
Agency Vista will deliver a nationwide roadshow for automotive brand Mini to promote its Mini Clubman car.
Purity wins staffing contract at BMW and Mini
Purity has been appointed as the official event staff supplier for BMW and Mini over the next three years, following
Mini taps into charity-shop chic with launch of Hipster Hatch
Mini is hoping to boost its appeal among post-irony trendsetters with the Hipster Hatch, a model available with Instagram-filtered windows,
Blog: Building 'real world' digital brand experiences
Andrew Stothert from Brand Vista discusses how brands can maximise the positive effect of a 'real world' brand experience
Mini launches experiential pop-up in Silverburn
Car brand Mini has opened a 6,000 square-foot experiential space in Glasgow shopping centre, Silverburn.
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