Carl Hopkins, chairman of Yorkshire-based JDA, has sold his majority stake in the company and left the agency, enabling it to merge into the group.
The Direct Marketing Group refused to comment on the acquisition of JDA.
Judith Donovan CBE set up Judith Donovan Associates (JDA) 23 years ago. Donovan, now chairman of Postwatch Northern England and the Yorkshire Tourist Board, sold the majority share in the agency to Carl Hopkins in 2000, with Mike Aston and Tony Viggers, managing and financial directors respectively becoming minority shareholders. Clients include Halifax, Dulux and General Electric (GE).
Yorkshire-based Direct Marketing Group revealed plans to acquire a number of agencies when it announced a listing on the Alternative Investment Market at the end of March this year.
The Group comprises over 50s specialist marketing agency Millennium, fundraising specialist DMS, data management bureau PushButton and print shop Coltec Parker.
In May, Millennium launched a retirement club called Active Life. The club is structured in a similar way to pregnancy benefits club Bounty, with advertisers offering discounts, samples and special offers to members via direct mail and online.
The Direct Marketing Group refused to comment on the acquisition of JDA.
Judith Donovan CBE set up Judith Donovan Associates (JDA) 23 years ago. Donovan, now chairman of Postwatch Northern England and the Yorkshire Tourist Board, sold the majority share in the agency to Carl Hopkins in 2000, with Mike Aston and Tony Viggers, managing and financial directors respectively becoming minority shareholders. Clients include Halifax, Dulux and General Electric (GE).
Yorkshire-based Direct Marketing Group revealed plans to acquire a number of agencies when it announced a listing on the Alternative Investment Market at the end of March this year.
The Group comprises over 50s specialist marketing agency Millennium, fundraising specialist DMS, data management bureau PushButton and print shop Coltec Parker.
In May, Millennium launched a retirement club called Active Life. The club is structured in a similar way to pregnancy benefits club Bounty, with advertisers offering discounts, samples and special offers to members via direct mail and online.
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