The £5.5m drive breaks this week and features Windows, Windows Phone, Kinect for Xbox and Office being used in a living room, as Microsoft targets families in the run-up to Christmas.
A 30-second TV ad, by Crispin, Porter & Bogusky, shows a father playing Dance Central 2 on an Xbox 360 with Kinect. His children capture his dance moves on the Windows Phone, before using Windows editing software to share the footage.
The campaign, which runs until January in the UK and 34 other countries, is also being supported online. Paul Davies, Microsoft’s director of marketing communications, said consumers want to see how its ‘family of products are interconnected’.
‘We have a wide portfolio of brands. I think bringing them together for this campaign differentiates us,’ he added.
Microsoft indicated this format could be repeated in future, but did not unveil plans for cross-product activity for its other products, such as Bing or MSN.
Last week, Marketing revealed that
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