Troi (Touchpoints Return on Investment) has been designed to work internationally and incorporates the use of participants' mobile phones for real-time tracking.
Andrew Till, chief executive of JMI, said: "We immediately saw the potential in Troi to change the way we evaluate integrated campaigns for our clients. In 10 years time we expect this to be the type of approach everyone uses."
According to Mesh, it has already used the Troi approach successfully in Europe.
Fiona Blades, managing partner of Mesh, said: "It will be great to start work properly in Asia and we are delighted to be working with JMI. They won the Best Methodology paper at Esomar Congress for their innovative use of mobile phone research so are the perfect partner for us."