The Troi Experience Database has been designed to provide media planners, brand owners and research directors with further insight into consumer and brand interactions, allowing them to improve targeting and media planning.
It measures the level of engagement in every brand experience and has been built using data gathered from over 13,000 respondents over the past three years.
The Troi database can be used to provide a snap shot of the most popular and engaging touch points or to drill down into specific engagement levels within industry sectors or amongst certain demographics.
Currently, the database shows that TV continues to hold the most power as a medium, both in terms of reach and engagement, confirming that although the growth of new media is strong, TV still boasts the largest and most captive audiences.
Regarding sector specific information for example, it shows that within the FMCG market, the most effective touch points are in-store and TV.
Fiona Blades, managing director and chief experience officer at Mesh, said: "We have been using the database to provide benchmarks for our clients to measure their activity against.
"However, it has now become large enough to mine for stand-alone analysis to unveil new insight on how people are connecting with brands."
Currently the database includes brand experiences from across Asia, Europe and the US and continues to grow in size and breadth as Mesh adds every single Troi study directly into the database.