The campaign runs until mid-May across regional radio, direct mail, four-sheet outdoor posters, and local and national consumer press. There will also be advertisements in specialist racing titles, posters on site at Ascot and ads in racing programmes.
The ads aim to encourage the target audience to book race tickets in advance either by phone or online at ascot.co.uk.
Rob Gray, managing director of Mercier Gray, said: "Our new communications task is to make Royal Ascot accessible to a wide range of people by promoting it as a not-to-be-missed event in the social calendar and the best way to celebrate the Queen's Jubilee."
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