±±¾©Èü³µpk10

Merlin Entertainment Group, owner of visitor attractions including

Sea Life and The London Dungeon, has selected Mercier Gray to create a

range of third-party promotional tie-ups in a bid to boost visitor

numbers.

Mercier Gray, whose appointment was overseen by Merlin marketing and

sales director Mark Fisher, will be responsible for the management and

implementation of the tie-ups.

The agency will also create advertising support for the initiatives.

Merlin's six UK Sea Life attractions receive more than three million

visitors a year.