MEDIAWATCH - John Lewis and DSGi at loggerheads over mocking direct response poster campaign

John Lewis 'baffled' at Dixons.co.uk ad that mocks its middle-England brand; Royal Mail strike 'will threaten 6 deliveries a week'

John Lewis: 'baffled' by mocking DSGi ad
John Lewis: 'baffled' by mocking DSGi ad

Retail giants John Lewis and DSGi have locked horns over the latter's new direct response poster campaign
Dixons.co.uk, owned by DSGi, has launched a poster campaign in London Underground stations that are written in John Lewis's distinctive green font. The posters tmocks John Lewis's middle-England credentials, the .

The ads read: "Step into middle England's best-loved department store, stroll through haberdashery to the audiovisual department where an awfully well brought up young man will bend over backwards to find the right TV for you." The font then converts into Dixons.co.uk's red and white typeface and continues, "then go to Dixons.co.uk and buy it".

Craig Inglis, head of brand communications at John Lewis, responded that the retailer "finds it a bit odd that another business would try to make a virtue of the fact that they don't have anything like a comparable service".
Sunday Telegraph, 20 September 2009

Six-day mail deliveries 'threatened by Royal Mail strike'
A national postal strike will put Britain's six-day-a-week letter deliveries at serious risk, a government adviser told . Richard Hooper, author of the Hooper Report that called for part-privatisation of Royal Mail, told the Observer he found it "immensely frustrating" that the government was unable to act on his recommendations - and the country now faced a crippling strike. Hooper, a former deputy chairman of Ofcom, argued that the universal service guaranteeing one collection from every post box and post office per day, six days a week, and one delivery of letters, six days a week - would be under greater threat than ever, if the national strike went ahead.The Observer, 20 September 2009

Insurance company Got U Covered's breach of TPS rules uncovered by The Guardian
tackles the case of a Sky customer who insures their parents' Sky box and was signed up to Telephone Preference Service. They protested when they received a cold call from insurance company Got U Covered but the firm blamed the supplier that provides its lists for wrongly including TPS members, explaining that it gets the data from lifestyle surveys. The article points out that the Direct Marketing Association confirmed it had about 30 TPS complaints against Got U Covered.
The Guardian, 21 September 2009

 

 

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