LONDON -Bryant Homes, the residential homes brand owned by Taylor Woodrow, has appointed MediaCom North to handle its 拢5m media planning and buying account.
The agency won the business after a five-way pitch against PHD Compass, Universal McCann Central, CBLM, and Space & Time. CBLM was the previous incumbent.
Steph Boyle, customer marketing director at Bryant Homes, said: "MediaCom North demonstrated a clear understanding of our business and presented some innovative ideas about how we can take the business forward."
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