The appointment comes as Bryant Homes' direct marketing agency, Sledge, launches a nationwide consumer campaign that includes a prize draw offering a Taylor Woodrow apartment in Spain as the jackpot.
Activity will include press ads, inserts, door-drops, online advertising and email.
HSM will be responsible for tracking all enquiries generated through the campaign and dispatching relevant brochures on demand.
HSM's email division, Inbox, will start the activity with an email promotion.
HSM's appointment follows a regional pilot project earlier this year.
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