The agency, which faces an uncertain future as its parent company Grey is for sale, has relaunched with the line: "People first, better results."
MediaCom's previous UK positioning, "Closer to clients", will be dropped in favour of the new focus on people achieving better results.
The positioning process, carried out internally by MediaCom Worldwide, has also resulted in a new logo and a website that will launch later this summer.
Alexander Schmidt-Vogel, the chief executive of MediaCom Worldwide, said: "Our business is a people business. MediaCom understands the people, the consumers and customers that we reach through our media campaigns, better than anyone else. This enables us to achieve better results for our clients."
Last week, MediaCom lost its share of P&G's North American planning business, which was consolidated into Starcom Mediavest Group and Carat. Media Planning Group also lost a small chunk of the business.
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