At the Media360 conference in Brighton today, he told Claire Beale, ±±¾©Èü³µpk10's global editor-in-chief, that there is no clear business model for a paywall.
He also explained that Mirror.co.uk’s global audience figure of 70 million for May would be vastly different if a paywall was in operation. Embley said that, so long as the MailOnline and BBC are in existence, Mirror.co.uk would not be behind a paywall.
Embley added that competition from the BBC is difficult for newspapers. He said: "The debate for me is the second 'B' is broadcasting and they’re doing a lot of publishing. All I would ask for is that it’s a fair fight – there must be plenty of room for all of us."
The central editorial team for the Daily Mirror, Sunday Mirror and Sunday People has taken time to "bed in", Embley said, because journalists are loyal to a title, not a company.
Beale asked Embley about how technology and social media have changed how the Mirror editorial teams approach exclusive stories.
Embley said: "You have to make a judgment according to the content you have. With the jewellery heist, we had the copyright to the CCTV footage. So we came up with a plan, decided to put stuff out to TV with Mirror branding, got fantastic [numbers] to the website and broke the story in print over five pages.
"We have to be strategic on how we publish it. Dealing with exclusive material needs a tactical approach."
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