My Media World: Steve Cox

Steve Cox, marketing director at JCDecaux Airport, has appeared on stage at The Forum in Kentish Town and is a diehard QPR fan.

My Media World: Steve Cox
My Media World: Steve Cox

I have worked in the media since...
The mid-1980s, although some reading this some might disagree with the use of the word "worked".

I was attracted to this particular role because...
I genuinely believe in the power of the outdoor medium and the airport environment presents a wealth of opportunities to learn new stuff.

Not many people know that...
I’ve performed on stage at The Forum in Kentish Town. There certainly weren’t many there when I did.

My worst experience in the media was...
On 21 April 2009, a corporate trip for Liverpool vs Arsenal at Anfield. Final score 4-4, the game of the season (and I say that as a QPR fan.) Except that we had to leave after 60 minutes with the score at 1-2 as my American boss was bored.

If there’s one thing I’ve learnt in the media industry it's...
That the moment you start feeling comfortable in your job, you’re probably not doing it very well.

The best bit of media business I have been involved in...
Was probably the first few years at the Radio Advertising Bureau. Hard to imagine now, but no one thought it would work, and plenty told me I would be mad to join the start-up team in 1992.

The one thing I can’t stand in media is...
The word "impactful".

Outside of work I spend my time...
Making loud rock music with other old blokes, and reminiscing about playing The Forum.

If I could do it all over again...
I’d probably not buy my first suit from Mr Byrite. Or that first 'Coronation Street' centre break on Thames TV for £40k.

The one event I would never miss...
I
s the Media Week Awards. Not for the winning, more for the drunken random pestering of old friends.

If money were no object...
I would invest in a new central striker for QPR. The ones we have scarcely troubled last year’s Championship’s defences, and I’m not expecting much from them in the Premier League.

The next 12 months will be...
Full of unexpected challenges, new learnings, interesting people and hopefully more wins than losses. So, a typical year in media.

If I ruled the media world I would...
Make everyone wearing jeans change into a suit, just to see if it actually made them any less creative.

If I could switch places with anyone in the media world...
It would be with someone doing a job like this one, only with a few more languages and fewer grey hairs.

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