I have worked in the media since...
2001. It was before Sky+ and when pubs on Friday lunchtimes equalled social media. I hadn’t worked out how long ago it was until today.
I was attracted to this particular role because...
We have some fantastic technology and this is a great time to be working across TV and digital.
Not many people know that...
Courtesy of the RAF, I learnt to fly and logged three hours solo, all before I could legally drink.
My worst experience in the media was...
Anytime you personally screw up with somebody else's money – luckily I haven't had very many.
If there's one thing I've learnt in the media industry it's...
Be prepared to shoulder responsibility, for better or worse.
The best bit of media business I have been involved in was...
Hard to pull out one. I loved working with Carlsberg at ZenithOptimedia, with Audi at MediaCom and then with GroupM at MSN.
The one thing I can't stand in media is...
Talk of the good old days. Every day in the media is fun – we could all work in the City.
Outside of work I spend my time...
Outdoors and with my family.
If I could do it all over again I would...
Do it the same and buy shares in Google.
The one event I would never miss is
Christmas.
If money were no object I would...
Spend all my winter weekends in the Alps.
The next 12 months will be...
Like all the others – fun, fast-paced and inevitably full of new surprises.
If I ruled the media world I would...
Push for consolidation in cross-media measurement. The UK measurement landscape is horribly fragmented and is only going to get worse with connected TV screens.
If I could switch places with anyone in the media world it would be...
Sir Martin Sorrell: I would love to spend 24 hours as him, and then go back to my own media world.
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