My Media World: Don Amaechi

Don Amaechi, sales director at Giant Digital reveals his turn as a child television star, ambitions to be a DJ and his love of Barbados.

Don Amaechi: sales director, Giant Digital
Don Amaechi: sales director, Giant Digital
I have worked in the media since...
2003 as a sales executive at Computerweekly.com generating leads and selling system integration. 

I was attracted to this particular role because...
It is a great environment to be in where we are always striving to be number one for content, which gives you confidence to go out to market and sell in the right advertisers.

Not many people know that...
I did TV advert for Dettol Soap when I was two-years-old, a huge claim to fame. Unfortunately it never made it to the UK and was only ever shown in West Africa.

My worst experience in the media was...
I've never had a bad experience, apart from someone being sick on me

If there’s one thing I’ve learnt in the media industry it’s...
To be positive and to embrace new technology especially when they start affecting your budgets.   

The best bit of media business I have been involved in was...
Working at Dennis Interactive on the 2006 Fifa World Cup Drink Driving Awareness campaign for the Department of Transport. I had an idea to produce an MPU Game, the aim being to drive a car from the pub home avoiding police using your keyboard to control the car. The best part was you could never win. The message when you crashed said "it isn't a game", the client feedback was great.

The one thing I can’t stand in media is...
Hangovers

Outside of work I spend my time...
DJing, producing music and the gym. 
 
If I could do it all over again I would...
Probably be a DJ

The one event I would never miss is...
Christmas day at mum's house.
 
If money were no object I would...
Live in Barbados
 
The next 12-months will be...
Fantastic. We are in the process of launching Gigwise TV which is an exciting new project that has great commercial opportunities. We have sessions and interviews from the likes of Kasabian, The Kooks and Snow Patrol.
 
If I ruled the media world I would...
Create a media holiday. A day where we aren't allowed to use our phones, computers etc. 
 
If I could switch places with anyone in the media world it would be...
Rupert Murdoch (before all the phone hacking stuff, obviously)
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