Waitrose is to target 4m shoppers with a digital recipe magazine, to launch in January.
An extension of the Waitrose Seasons Live e-magazine, the title will be produced in two separate versions for men and women.
Waitrose has appointed Dennis Communications to develop the title, which will be distributed to customers on Waitrose's database and readers of Dennis Publishing titles.
Features of the e-magazine will include 'how to cook' videos and a facility allowing online purchases.
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