UKTV has launched an off-air campaign to promote the rebranding of its UKTV People factual channel as Blighty, in the run-up to its launch on 17 February.
The one-month campaign, created by Watermill London, which uses the strapline 'One nation under a channel', will run across the national press and magazine titles.
The push will be supported by outdoor and online activity.An online quiz, created by digital agency Delete, urges players to interact with Blighty's content and covers British trivia.
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