Describe yourself in three words.
Short, fiery, demanding.
How would you define marketing?
Creatively selling things.
What advice would you give to someone starting their marketing career?
Have lots of ideas (even bad ones), boundless energy and be tenacious.
What attracted you to your current job?
Excellent people, and the chance to create and launch TV brands.
What was your first job?
Account handler at Ogilvy & Mather on Ford of Europe.
What can't you live without?
Netvibes (it's got some lovely planning and marketing blogs), my iPhone and Grazia.
Which ad campaign do you wish you had commissioned?
'Eyebrows', of course. Cadbury's latest and greatest.
What has been your best freebie?
I got to take my friends to see Air as they had made the music for one of our ads.
What's your favourite bar or restaurant?
It has got to be J Sheekey.
If you were a brand, what would you be?
Liberty - expensive, exclusive and eccentric.
Do you have any hobbies?
A charity that I set up in India to help impoverished children. I also like a bit of modern art.
What makes you angry?
Lazy, incompetent people. Why are there so many?
When was your finest hour?
Launch day for channel Blighty.
A view from Sarah Johnson
Brand Manager of the Week
Sara Holt, factual marketing manager, UKTV