A smaller format, full-colour and more inventive page structure. Having previously carried more than a whiff of utilitarianism, the popular freesheet has been brought well and truly into the 21st century.
- What's in it for readers?
The redesign team has responded to reader feedback by providing extra celebrity gossip in the 'Guilty Pleasures' section, plus the usual lashings of 'crazy' world news and stories about animals wearing clothing.
- What's in it for advertisers?
Advertisers will be more than a little disappointed with the revamped Metro. Image-wise, it has improved, but there are downsides that taint the promise of its 3m daily readership.
The intrusive black and colour stripes, as well as incessant sign-posting of pages, are distracting. The pages, too, appear much busier, making it harder for ads to draw readers' eyeballs.
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