Media Circus creatively designed and managed this year's Christmas lights event, which saw a record-breaking 50,000 people witness the lights on Oxford Street and Regent Street switched on simultaneously for the first time in their 50-year history.
A string of free music concerts by artists including The Saturdays, Spandau Ballet and Little Boots also took place across the capital, culminating in the world premiere of Disney's A Christmas Carol in Leicester Square.
This year's Shop West End VIP Day sponsored by American Express takes place on 5 December and is expected to attract in excess of 1.5million shoppers with a projected spend in the region of £150m.
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