FremantleMedia Enterprises, the brand extension arm of the show's producer FremantleMedia, has given Meccabingo.com exclusive rights to create a 'Britain's Got Talent' branded online bingo room.
In addition, the show's brand elements and music can be used in Mecca Bingo clubs, as well as its website.
Angus Nisbet, director of gaming for parent company Rank Interactive, said: "This deal will give us exposure to a new audience [and] we will be able to give [our existing customers] the opportunity to win some fantastic prizes, including trips to 'Britain's Got Talent' auditions and live shows."
'Britain's Got Talent' was the highest-rated TV series in 2009, bringing ITV1 an average audience of 13.3 million viewers.
.jpg)
.jpg)