McGraw-Hill appoints RSA Direct to manage list

by Daniel Farey-Jones

December 13, 2005

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McGraw-Hill appoints RSA Direct to manage list

LONDON – The McGraw-Hill Companies, a publishing and information specialist, has appointed RSA Direct to handle its list management.

RSA Direct will manage a database of 130,000 worldwide subscribers and customers. McGraw-Hill publications include Aviation Week, Business & Commercial Aviation, Architectural Record and Platts.

RSA Direct was appointed by Lorraine Visceglie, operations manager at McGraw-Hill Companies, after a review of the list market.

McGraw-Hill's lists offer access to mid- and senior-level contacts within key industries, according to Richard Gibson, RSA Direct's commercial director..

"These prospect lists are response-generated, highly selectable and global. Mailers can reach with ease these decision makers by industry and country through McGraw-Hill's vast global circulation of award-winning magazines, conferences and other products," Gibson said.

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