Powell's card business operates under the brands Noel and Waterlow and targets mainly small- to medium-sized business via catalogues and online activity.
Richard Gibson, RSA Direct commercial director, said: "New mail order responsive B2B lists of this calibre are very hard to find. This list will be ideal for many B2B offers including other catalogues, publications, seminar and training offers and any marketer wishing to reach a proven mail order responder with budget holding responsibility."
The agency reports to Derek Burles, marketing director at Powell Publishing, which is part of Dover-based design and print firm Powell Print.
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