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McDonald’s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald’s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written by Phil Deacon and Sabina Kelly, and directed by Pete Riski through Rattling Stick.