McDonald's "sun party" by Leo Burnett

McDonald’s has released a TV campaign to promote its summer menu, which is available until early September and includes products such as Mediterranean chicken and mozzarella dippers. The ad, created by Leo Burnett, is set in a small park in the centre of a city. As the sun begins to shine, office workers, students and other people begin to congregate to eat their lunch. However, as soon as the sun disappears behind a building, everyone leaves as quickly as they had arrived. The work was created by Adam Tucker and directed by Lucy Blakstad through Home.corp. Media was handled by OMD UK.

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