McDonald's "Welcome back to the 90s" by Leo Burnett London

McDonald's is rolling the clock back on pricing thanks to the government's Eat Out to Help Out programme.

To celebrate this throwback to the 90s, the advertising also resembles that era. A social film that premiered on Twitter uses authentic 90s footage and is set to one of the biggest hits of that decade – I Want You Back by NSYNC. The work was written by Andrew Long and art directed by James Millers.