LONDON - McDonald's is launching a 2 for 1 cinema ticket offer supported by TV, press and online activity.
The promotion, the first of its kind by the fast-food retailer, is available with any large meal or premium salad.
The TV campaign, created by Leo Burnett, is a pastiche of classic romantic blockbusters and features a man dashing through the airport to stop his loved one from walking out of his life. He persuades her to stay with him with the offer of a trip to the cinema gained though his large Big Mac meal.
The offer will be available until the end of the month.
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