In her new position, Askew will continue to be involved in client projects, but will also take on more management responsibility and will play a greater role in shaping the future direction of the agency.
Duncan McCallum, founding partner at McCallum Layton, said: "Since re-joining our agency in 2008 as a research manager, Sarah has not only demonstrated that she is an excellent researcher with exemplary client handling skills, but has also made a significant contribution to our agency's new business efforts, and has generated and developed various ideas for new products and service."
McCallum Layton also has further plans to expand its analytics, video and online research services in 2009.