McCallum Layton has formed a sensory testing unit and panel in Leeds which will offer bespoke sensory testing services to clients in the food, drink, FMCG and cosmetics sectors.
The unit is being led by sensory testing specialist Vivien Wilton-Middlemass, who has over 20 years' experience in the area.
Duncan McCallum, founding partner of McCallum Layton, said: "We have already had a lot of interest in our new sensory testing unit, which was developed as part of an ongoing plan to provide clients with an even greater range of services."
This year the research agency has added to its insight and marketing teams and expanded its computer-assisted telephone interviewing unit in response to new business wins.