Grocery Food

McCain "happy days" by Beattie McGuinness Bungay

September 04, 2013

McCain has released a TV ad celebrating the joy of chips. Beattie McGuinness Bungay created the spot, in which a poem voiced by John Cooper Clarke says how eating chips makes people happy. It was written by Pat Burns, Nathalie Turton and Lorelei Mathias, art directed by Jay Pond-Jones and directed by Reuben Sutherland through Joyrider.

Credits

Project
Happy days
Client
Mark Hodge
head of brand, McCain
Agency
Beattie McGuinness Bungay
Creative directors
Jay Pond-Jones
Pat Burns
Executive creative director
Trevor Beattie
Copywriters (print)
Tim Hearn
Nathalie Turton
Lorelei Mathias
Martin Headon
Olly Wood
Art director (TV/print)
Jay Pond-Jones
Copywriters (TV)
Pat Burns
Nathalie Turton
Lorelei Mathias
Agency planner
Andrew Wright
Media agency
PHD
Media planner
Rebecca Clay
Production company
Joyrider
Director
Reuben Sutherland
Photographer
Sue Atkinson
Production company producer
Spencer Friend
Post-production company
The Mill
Audio post-production
750mph
Exposure
TV
Press
Outdoor
Cinema
VoD

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