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McCain's latest ad highlights how 10 real families interact over meal time.

McCain has launched a £2.5m campaign promoting the unifying power of chips. It continues the brand's "We are family" series and features families from across the UK as they chat, ramble and debate Brexit at the dinner table. Narrated by comedian Ricky Tomlinson, the work will run across TV, radio, video-on-demand, out-of-home, cinema, print, online and social media. 

The campaign was created by Simone Wärme and Jeppe Vidstrup, and directed by Finn McGough through Knucklehead.