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McCain is releasing an outdoor and print campaign that spoofs one of the most iconic images in British music history. The ads, created by BMB, show four farmers striding across a potato field in a scene reminiscent of The Beatles’ Abbey Road cover. The work stresses that McCain uses only British potatoes. It was written by Tom Sillars, art directed by Dani Asensio and photographed by Erik Almas through Trayler & Trayler. Media was handled by PHD.