Each of McArthurGlen's seven designer outlets will have a bespoke website with content relevant to its location.
The first site launched, for the summer sale, is for the York outlet. The other sites will be rolled out in the coming weeks by digital agency Code Computerlove.
The sites offer a personal shopping section that allows consumers to book in for a free two-hour personal shopping session, uploading information about themselves ahead of the visit. There is also a stylist picks section updated weekly with new deals exclusive to each McArthurGlen outlet based on stock held with the stores on site.
Each site also encourages visitors to take advantage of the McArthurGlen 'Love Rewards' loyalty programme.
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