The agency won the business following a two-way pitch; it will handle digital strategy, website development, online advertising and media planning and buying.
Cussons has briefed Code to overhaul its Carex website to coincide with a nationwide sampling campaign. The revamped portal will showcase all the products in the anti-bacterial handcare range, as well as featuring regular competitions and promotions.
In addition, the agency will be responsible for devising online initiatives to launch Carex products in 2008 and help the brand reach a wider UK audience.
Cussons also plans to step up digital work for its Original Source shower-gel range. The brand's portal will be relaunched to include web 2.0 functionality to encourage consumers to interact online.
Code will sit alongside Cussons' other roster agencies TBWA\Manchester and Mediaedge:cia.
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